In the Breda University of Applied Sciences Experience Lab we study experiences. Together with researchers from different academic backgrounds we do research in fields such as leisure, tourism and media. We measure, amongst others, attentional and emotional engagement during experience through brain activity (EEG), physiological activity (heart rate and skin conductance), and behavioural measures. Using wearable technology, emotional responses are measured not just in the lab but also in the field, for example, during a rollercoaster ride, or a visit to a museum. Measurements are mapped out over time and space (using outdoor and indoor positioning systems), allowing for an objective measurement of experiences.
For a brief video about the Experience Lab, visit:
https://vimeo.com/504306054/f14e97bb42